<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"><channel><title>Wellby blog</title><link>https://wellbyinroads.com/blog</link><description>Practical guides for post-acute business development, sales and marketing teams: finding referral sources, measuring referral share, and outreach that works.</description><language>en-us</language><item><title>How to find every referral source in your territory</title><link>https://wellbyinroads.com/blog/find-every-referral-source-with-public-data</link><guid>https://wellbyinroads.com/blog/find-every-referral-source-with-public-data</guid><pubDate>Tue, 03 Nov 2026 12:00:00 GMT</pubDate><description>Why stale referral lists cost you, where public information about hospitals, physicians and facilities lives, and how to keep your territory list honest.</description></item><item><title>Referral share: the one number post-acute marketers should track</title><link>https://wellbyinroads.com/blog/referral-share-the-metric-to-track</link><guid>https://wellbyinroads.com/blog/referral-share-the-metric-to-track</guid><pubDate>Tue, 03 Nov 2026 12:00:00 GMT</pubDate><description>Visit counts tell you how busy your team is. Referral share tells you whether it is working. What it means and why it changes how you plan outreach.</description></item><item><title>How to spot a referral partner going quiet before you lose them</title><link>https://wellbyinroads.com/blog/spot-referral-partners-going-quiet</link><guid>https://wellbyinroads.com/blog/spot-referral-partners-going-quiet</guid><pubDate>Tue, 03 Nov 2026 12:00:00 GMT</pubDate><description>Partners rarely announce that they have switched agencies. Why drops are easy to miss, what to check first, and how to run a win-back that works.</description></item><item><title>A weekly plan for home health and hospice marketers</title><link>https://wellbyinroads.com/blog/weekly-plan-for-referral-marketers</link><guid>https://wellbyinroads.com/blog/weekly-plan-for-referral-marketers</guid><pubDate>Tue, 03 Nov 2026 12:00:00 GMT</pubDate><description>A simple, repeatable week for community liaisons and business development reps: where to spend time, how to prioritize visits, and what to log.</description></item><item><title>What to say to referral partners: thank-you, check-in and update templates</title><link>https://wellbyinroads.com/blog/referral-partner-check-in-templates</link><guid>https://wellbyinroads.com/blog/referral-partner-check-in-templates</guid><pubDate>Tue, 03 Nov 2026 12:00:00 GMT</pubDate><description>Short templates for thanking referral sources, checking in with quiet partners and sharing updates, plus tips on keeping them personal and HIPAA-aware.</description></item></channel></rss>
