Blog
Guides for teams who bring in referrals.
Practical playbooks for business development, sales and marketing teams in home health, hospice, home care and the rest of post-acute care.
Territory planningHow to find every referral source in your territory
Why stale referral lists cost you, where public information about hospitals, physicians and facilities lives, and how to keep your territory list honest.
MeasurementReferral share: the one number post-acute marketers should track
Visit counts tell you how busy your team is. Referral share tells you whether it is working. What it means and why it changes how you plan outreach.
Partner retentionHow to spot a referral partner going quiet before you lose them
Partners rarely announce that they have switched agencies. Why drops are easy to miss, what to check first, and how to run a win-back that works.
Field playbookA weekly plan for home health and hospice marketers
A simple, repeatable week for community liaisons and business development reps: where to spend time, how to prioritize visits, and what to log.
OutreachWhat to say to referral partners: thank-you, check-in and update templates
Short templates for thanking referral sources, checking in with quiet partners and sharing updates, plus tips on keeping them personal and HIPAA-aware.